Competitor Comparison
See who is recommended instead of you.
Visibility is relative: What matters is how often your brand is mentioned compared to others. The competitor comparison automatically detects which brands appear in your prompts and presents Share of Voice per topic and engine.
What you gain
- Automatic detection of relevant competitors from the answers
- Share of Voice per topic, engine, and period
- Custom competitor lists can be manually extended
- Detects rising brands early
In three steps
- 1Extract brands
From each answer, mentioned brands are extracted and normalized to a canonical spelling.
- 2Calculate Shares
Mentions are calculated as Share of Voice – weighted by position in the answer.
- 3Assign Topics
Each topic creates its own ranking, so you can identify niches where you can lead.
This is what Competitor Comparison looks like
Time range and engine selection apply to both views and update them together.
Can I exclude competitors?
Yes, identified brands can be ignored or merged, for instance due to spelling variations.
How many competitors are tracked?
By default, the ten most frequent per set, plus all manually maintained brands.