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Understand
Sentiment & Perception
Not just if, but how you are being talked about.
A mention can be a recommendation or a warning. Sentiment & Perception evaluates the tone of each mention and collects the attributes that models assign to your brand – from “affordable” to “complicated support”.
Brand Perception
Why it helps
What you gain
- Tone progression across all engines
- Attribute Cloud: which characteristics models assign to you
- Early warning for negative narratives
- Comparison of perception with competitors
How it works
In three steps
- 1Determine tone
Each mention is categorized as positive, neutral, or negative within its sentence context.
- 2Extract attributes
Attributed characteristics are collected and weighted by frequency.
- 3Form progression
From these runs, a time series is created, making shifts in perception visible.
In the tool
This is what Sentiment & Perception looks like
Zeitraum
Engines
Time range and engine selection apply to both views and update them together.
Sentiment Progression
Answer with tone
FAQ
Where does a negative rating come from?
Each categorization is linked to the original answer, allowing you to read the context directly.
Can sentiment be weighted in the score?
Yes, in the Score Configuration, you determine the influence of tone.
Feature 7 of 14