Brand Visibility Score
A metric that makes your presence in AI answers comparable.
The Brand Visibility Score bundles mentions, position, citation frequency, and sentiment into a normalized value between 0 and 100. This allows visibility to be compared across models, Prompt-Sets, and timeframes – without having to read each answer individually.
What you gain
- A value that management and customers instantly understand
- Comparable across engines, markets, and topics
- Weighting of mention, position, and citation freely configurable
- Every change is traceable down to the individual model response
In three steps
- 1Capture
For each prompt set, the stored prompts are run against all activated engines. Every response is saved and evaluated.
- 2Evaluate
For each response, mention, position in text, citation link, and sentiment are determined and weighted according to your score configuration.
- 3Normalize
Individual values are normalized to a 0–100 scale, so that prompt sets of different sizes remain comparable.
This is what Brand Visibility Score looks like
Time range and engine selection apply to both views and update them together.
Can I adjust the weighting?
Yes. In the Score Configuration, you define how strongly mention, position, citation, and sentiment contribute to the score.
How often is the score updated?
With every run – daily or weekly depending on your plan, plus manually at any time.